This "thing" is very timely - I was looking for some podcasts to experiment with on my iPod. I was able to use the sites mentioned to find some interesting podcasts that I might consider downloading.
I think CML could use podcasts to promote events but this seems like it would be to a limited audience so I think some research should be done to determine what audience this would be serving prior to putting much time into it. I also think it should target a specific audience, such as business leaders.
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